In this Roofing Road Trips® episode, host Megan Ellsworth talks with Allison Woslager, owner of Integrity Marketing Group, about how contractors can strengthen their marketing in today's AI-driven landscape. Allison breaks down answer engine optimization, realistic expectations for digital marketing and why authenticity still matters. From ChatGPT and Gemini to community involvement and outside credibility, this conversation gives roofers practical insight into what it takes to be found, trusted and chosen in a changing market.