In today’s episode, Craig sits down with AI-SEO expert Lars Lofgren to unpack the future of AI-SEO in a world dominated by artificial intelligence. They explore how to attract and retain traffic through both on-site and off-site strategies like Reddit, YouTube, LinkedIn, and beyond.With AI rapidly reshaping the digital landscape, the traditional rules of content and inbound marketing are being rewritten. Should SEO still be your top focus? How do you build brand authority when search algorithms are changing every day?Tune in for practical tips and bold insights on what’s working now—and what’s next.Highlights from Craig and Lar’s conversation:What does SEO even mean in the age of AI?How the search landscape has shifted with AI’s riseThe #1 thing to do now to thrive in AI-powered search resultsTop of Funnel (TOFU) vs Bottom of Funnel (BOFU) marketingWhy Google prioritizes specific landing pages for specific productsThe companies gaming AI—and how it’s disrupting traditional SEOHow to get your brand seen in AI answers and social media feedsThe surprising impact of Reddit on SEO strategyWhy SEO best practices feel more unclear than everAuthentic content vs high-volume output, what wins with AI?Building trust: How to make your site feel real to your visitorsAds, paid influencers, evangelists: what actually pays off?Resources and Links from This EpisodeLars on LinkedIn: https://www.linkedin.com/in/larslofgren/ Lars’ website and newsletter: https://larslofgren.com/ Lars on BlueSky: https://bsky.app/profile/larslofgren.bsky.social Lars on Twitter/X: https://x.com/larslofgren?lang=en Find me on Twit...