Wes Bush is a leading authority on product-led growth (PLG) and is here to guide Craig through the playbook for implementing product-led strategies in your business. This episode is invaluable for entrepreneurs eager to understand how product-led growth works, as well as those skeptical about its effectiveness. Listeners will gain insights into the product-led mindset and methodology that Wes employs for successful PLG implementation.Watch on YouTubeDo you have any comments, questions, or topic ideas for future episodes? Send Craig an email at [email protected]. If you feel like our podcast has benefited you and it might benefit someone else, please share it with them. If you have a chance, give Rogue Startups a review on iTunes. We’ll see you next week!Highlights from Craig and Wes’ conversation:Differences and Similarities Between Product-Led Growth (PLG) and Self-Service SaaSHow to Leverage PLG as a Marketing ToolInternal to External Growth Loops (e.g., Canva)Providing Value and Education to Empower CustomersOvercoming the Fear of Change and Embracing Creative DestructionThe Product-Led Implementation Program and Wes Bush’s New BookFrom Contender to Leader: Navigating Your MarketCastos: A Case Study in Product-Led GrowthA Little About Wes:Wes is an entrepreneur, author, and product-led coach. Over 500,000 people have read his Product-Led Growth book and listened to the ProductLed Podcast.Links & Mentions from This Episode:Wes on LinkedInProduct-Led“Why Nations Fail” by Daron Acemoglu and James A. RobinsonRogue Startups Resources:Follow Craig on Twitter/XCraig on LinkedInCastosFounder Insights