Roger That!
Roger That!
Roger Hale
E02 - From Partner to Owner: Inside the Enterprise/Deem Acquisition
42 minutes Posted Jan 7, 2020 at 10:00 pm.
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Show notes

Travel technology provider Deem first partnered with global rental car provider Enterprise
in 2011, and in 2016, Enterprise took a minority stake in the travel platform. In the first
quarter of 2019, Enterprise officially acquired Deem, taking their relationship and partnership to a whole new level.

In this episode, we address the following questions (and more) with John Rizzo,
Deem CEO:

What is Deem, and what is its role in the travel ecosystem?

  • What was the reasoning behind the acquisition?
  • How will Enterprise impact the future of Deem?
  • What impact is the acquisition likely to have on the travel industry as a whole?