Nick Ferrari, LBC breakfast presenter and one of the UK's longest serving commercial radio presenters discusses impartiality, local radio, journalistic license and competition with the 'Today' programme.
“Within the M25 we put up a fight against ‘Today’, we're not bad, but they are an absolute giant. Once you start getting out of the M25, I more than keep my own against ‘Today’. And you go to some cities, and actually, I will outperform the show in some cities.”
He also looks back on a remarkable and colourful career that started as a 7 year old in his father’s news agency, and included helping to launch LIVE TV.
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