Welcome back, after two months of silence, to Road Work Ahead, a podcast that explores the unmapped future of business and technology.

My name is Sam Gerdt, and today I'm sharing a recent conversation with one of my long-time colleagues, Larisa Aslanyan. A few months ago, Larisa and I were talking about big changes in paid advertising. Obviously, artificial intelligence is a major factor in these changes, but there's a lot more than that happening under the surface.

At the core of our talk is how the internet, and the way we interact with it, is radically changing. When it comes to paid advertising, your strategies will have to adapt to the new ways your audience is searching. These search habits are often wildly different from generation to generation, so while I may still use Google like a grandpa, younger generations are developing search practices that require new advertising strategies.

My skepticism and cynicism shines through quite a bit in this discussion, but I really did have a lot of fun imagining all of the ways that new technologies like AI will forever change how we interact with the world around us. The next few years are going to be interesting.