Ben Labay is the Research Director for CXL Agency, a services firm specializing in research and optimization. Ben is a tinkerer--helping organizations design testing projects to impact their customer journey. On this episode of Groupthinkers, host Justin McCord visits with Ben about nonprofits and optimization, and how to focus more on improving how we test.Follow Groupthinkers on Twitter/Instagram @groupthinkers.For more information visit rkdgroup.com/podcast.