Creating your own podcast isn’t the only way to leverage the power of podcasting. In this episode of the #RiskFreeFunnel, podcast guy – Simon Thompson shares at least three ways you can ride the wave of podcasting to grow business relationships and create new opportunities. Simon Thompson is a content marketer for podcasts, and he’s the founder of Content Kite. In the past he has worked on major content projects with publishers such as Daily Mail and MSN, and brands such L’Oreal, Nissan, Disney and Nike to name a few. Show quotes:"Somewhere between 10%-20% of people will read a whole blog article.” "If you think about a video or blog, you’re at the behest of distractions such as email or Slack.” "With podcasting, 80% of people will listen to all or most of an episode. In terms of engagement, audio content wins the day.”On the benefits of hosting a show vs. being a guest on a show:"If you’re looking to get leads, I’d say going on other people’s show is the best way to go” [because you access their audience]. "If you want to build an audience, there are a million ways you can utilise the benefits of building an audience, but it’s a much longer play." Show links: www.contentkite.comwww.riskfreefunnel.com