The Tug of war between the artist and the business owner.

This is going to be a really powerful insight to have because I've spoken to a lot of architects on a daily basis and every successful architecture practice/business is the result of great work combined with an understanding of business and advanced knowledge of business management. And it's the architects who cannot balance the tug of war between this artist and this business owner is going to be the difference between winning projects and struggling to get projects.

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