REWRITE TECH by diconium
REWRITE TECH by diconium
Geraldine de Bastion & Brad Richards
Valerie Bures-Bönström, VAHA: The digitalisation of fitness
38 minutes Posted Feb 22, 2021 at 12:00 pm.
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Show notes

Valerie Bures-Bönström has always used sports to gather energy and confidence. So it’s not a coincidence that she already founded three companies focusing on health and motion.

In this episode, we’re speaking with Valerie about her latest adventure: her startup VAHA. The product is a mix of hard- and software, coming in the shape of a mirror. The clue: the mirror functions as a display and can show the user workout videos or offer live classes. Through built-in sensors, the mirror is able to give feedback and correct the execution of exercises.

In our interview, she does not only tell us what she envisions for VAHA,  but also explains how she and her team laid the technical foundation of their software.