"The question I really wish they would ask is, "Should I even charge by the hour?" To me it's like a collective hallucination that this is the way professional services are bought and sold." – Jonathan Stark In this episode of the Revthinking podcast, Joel Pilger speaks with Jonathan Stark at 'Ditching Hourly' as they attempt to eradicate hourly billing, once and for all. They discuss their issue with hourly billing, and what is it about charging by the hour (and structuring your creative business accordingly) that is so harmful.