Patrick Jager is a content consultant at RevThink and Core. In this episode, Joel Pilger interviews Patrick on the topic of how content is changing… and where the opportunities can be found for content creators.* These days more and more about “content studios” being built inside major corporations. But what is a “content studio”?* You’ve heard it said that “content is king” but Patrick argues that’s actually wrong. Instead he believes “content is currency.” * This leads into a discussion about the big idea: that great content development is a process of “reverse engineering.” I know, that sounds crazy.* But as motion design and production studios – if we should be approaching content development backwards – how do we actually do that?* And how might this different approach to content development be an opportunity for approach brands to solve new problems in new ways?