When we think of marketing, we envision advertising, videos, and content creation. But what should you do with that negative Yelp review or angry customer complaint?

Aaron Cichon of 512 New Media advises to:

1. Know where your blind spots and company vulnerabilities are.

2. Remain calm. Ask questions. Disarm them. Take control of the conversation.

3. Circle back and hold an “after-action” review.

When your team understands the common mission, you can withstand the storm.

Aaron Cichon is responsible for telling the clients' stories through: video production, creative consulting, social media management, custom websites, direct mail design, live broadcasts, and graphic design. If you are interested in honest storytelling, marketing that's creatively tailored to your needs, and a company that displays integrity and leadership, and proudly provides responsive and competitive content, look no further than 512 New Media's Aaron Cichon.

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