Show notes
Do you know how a podcast can impact your business? 👀 From tracking real ROI to creating relationships that evolve into clients, a podcast provides a wealth of opportunities for the B2B thought leader. 🎙️ The latest episode of B2B Podcasting is with Larry Sprung, Founder and Wealth Advisor at Mitlin Financial and host of “Mitlin Money Mindset”. Larry’s exprience as a businessman and podcast host have positioned him to clearly see the benefits of a podcast and how it can help other business leaders as well. ➡️ If you’re unsure about starting your own podcast, look no further than this episode. Main Takeaways: 💎 How to enhance your thought leadership with a podcast 💎 Leverage your podcasts guests to build relationships and get new clients 💎 A podcast can create a great first impression for you with your audience 💎 B2B still needs to be marketed to people and not just to “businesses” 💎 The ROI of a podcast will only come once you actually start Timecodes: ⏰ ⏰ ⏰ ⏰ ⏰ ⏰ Quotes: 💬 “The easiest way for me to get things out to the masses was speaking and having a podcast.” - Larry Sprung 💬 “For my podcast I always look for interesting people to talk to and receive actionable nuggets about life, mindset, business, or entrepreneurship.” - Larry Sprung 💬 “I bring on guests that I enjoy, I'm interested in speaking to, and I think will add value to our community of people and the families that we serve.” - Larry Sprung 💬 “Speaking has been the most natural way for me to share what I think and to mine the gold out of other people and allow them to share something valuable with the audience—it's just the art of conversation.” - Kap Chatfield 💬 “We work to increase awareness, increase mindset, and promote a healthy mindset that helps promote making healthy decisions.” - Larry Sprung 💬 “Ask yourself, "how do we create a true business or true brand that the common person can attach themselves to?”” - Kap Chatfield 💬 “If you have a library of content through a podcast—guests, topics, influencers, influential people in the community, giving advice and guidance, then you're building a client relationship organically before they even walk through the door.” - Larry Sprung 💬 “Podcasting is residual impact, residual relationship and residual brand building, because people are doing research about you and your company before they ever stepped into the front door.” - Kap Chatfield 💬 “There's a person behind that business that's ultimately making the decision to do business with you, so you have to try to connect with them.” - Larry Sprung 💬 “If I'm a B2B company, I would probably start my podcast by having some of my top clients on my show.” - Larry Sprung ————————————————- Reach out to Rveal Media: - Rveal’s website: rveal.media - Rveal’s LinkedIn: https://www.linkedin.com/company/rvealmedia/ - Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw Connect with Larry Sprung, CFP Follow Larry on LinkedIn Check out Mitlin Financial Check out Larry’s show, Mitlin Money Mindset
