B2B Podcasting | A show about the ultimate B2B sales & marketing strategy

Do you know how to empower your account managers to grow their accounts? 💪 Too many companies unintentionally limit the potential of their account managers, which can cause a domino effect of negative outcomes in the company. It’s time companies position their account managers to bring value, think outside the box and push the envelope of what’s offered to clients. 🎙️ B2B Podcasting had the honor of hosting Jenny Plant, founder of Account Management Skills Limited, Creator of Account Accelerator Program and host of The Creative Agency Account Manager Podcast. Her years of expertise in account management will help business leaders and account managers once again find value in the services offered to clients and the way those relationships are nurtured. 🤝 ➡️ This episode is sure to help your business grow. Check it out! Main Takeaways: 💎 Learn the main issues account managers face today 💎 Discover the best solutions to facilitate the account manager’s job 💎 Companies can empower their account managers to be forward-thinking 💎 Start a podcast to strengthen your niche expertise to your audience 💎 Determine the way you invite guests onto your podcast Timecodes: ⏰ 00:00-03:48 | Main challenges for account managers ⏰ 03:48-07:48 | How account managers can easily solve their biggest challenges ⏰ 07:48-14:04 | Nurturing clients and their needs throughout the year ⏰ 14:04-23:06 | Account managers need to be empowered to do their job ⏰ 23:06-25:19 | A podcast can become a tool to strengthen your expertise ⏰ 25:19-30:25 | Inviting guests needs to be strategic to your value proposition ⏰ 30:25-34:23 | There is clear ROI to starting a B2B podcast Quotes: 💬 “It costs way less to keep a good customer than to go find a new customer.” - Kap Chatfield 💬 “You have to keep adding value, surprising them and bringing them new thoughts and ideas to keep that momentum.” - Jenny Plant 💬 “Start to think about those other periphery services you offer that support the core project that you're working on.” - Jenny Plant 💬 “Give permission to an account manager to feel empowered.” - Jenny Plant 💬 “There's so much more potential for account managers to be the commercial voice, to understand the client's business, and to see the future value opportunities.” - Jenny Plant 💬 “80% of clients say that they want their agency to leverage the learnings they have with other clients and share it with them.” - Jenny Plant 💬 “I wanted my show to be the mentorship that I didn't have.” - Jenny Plant 💬 “Podcasts accelerate that conversion of people into a client because they feel like you've got a relationship.” - Jenny Plant 💬 “You find your voice, as a thought leader, by committing to the content creation process.” - Kap Chatfield 💬 “In order to be consistent with podcasting, you've got to enjoy it.” - Jenny Plant ————————————————- Reach out to Rveal Media: - Rveal’s website: rveal.media - Rveal’s LinkedIn: https://www.linkedin.com/company/rvealmedia/ - Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw Reach out to Jenny Plant: Her LinkedIn profile Her website Her show, The Creative Agency Account Manager Podcast

Are you prepared to change the way you grow as a business? 📈 Today’s digital landscape requires business leaders to step out of their comfort zone and try new marketing models if they want to see real growth in their company. Without that perspective shift, huge growth simply won’t happen. Our conversation with Jeffrey Hayzlett, Chairman of The C-Suite Network, C-Suite Radio, and C-Suite TV was eye-opening and refreshing. 🤝 🎙️ The latest episode of B2B Podcasting brings another episode full of wisdom for today’s business leader looking to refresh their thinking, scale their business and step into a new season of growth. 📈 ➡️ Check it out today! Main Takeaways: 💎 Learn how to grow your business no matter what size it is 💎 Discover new marketing models for today’s digital landscape 💎 How a B2B podcast can help you reach your audience more effectively 💎 Maintain a human connection in business if you want to set yourself apart 💎 B2B podcasts have real, qualitative results Timecodes: ⏰ 00:00-04:34 | The C-Suite Network is for any business leader no matter its size ⏰ 04:34-08:07 | As a business leader your main focus should be growth ⏰ 08:07-14:13 | Why business leaders hesitate to adopt new marketing models ⏰ 14:13-19:20 | How a podcast can help you refine your message for your audience ⏰ 19:20-24:34 | The human touch will be the BIG differentiator in business in the future ⏰ 24:34-31:17 | Follow a strategy with your podcast guests for lasting business relationships ⏰ 31:17-33:31 | What is the ROI of starting a B2B podcast? ⏰ 33:31-43:16 | Discover your podcast narrative and run with it Quotes: 💬 “Our job isn't to be the smartest person in the room—it's to be the most strategic person in the room.” - Jeffrey Hayzlett 💬 “I don't know of a C-suite executive that's not focused on growth.” - Jeffrey Hayzlett 💬 “C-suite executives like to hang out with other C-suite executives and have very trusted conversations where they can be vulnerable.” - Jeffrey Hayzlett 💬 “If your business is not growing, you're dying.” - Jeffrey Hayzlett 💬 “You are the brand, the brand is you—sell the brand, sell you.” - Jeffrey Hayzlett 💬 “This landscape of digital communication is here to stay—it's not an accessory or a luxury, it's a necessity.” - Kap Chatfield 💬 “You're using the show to develop deeper and wider relationships for business and for your content.” - Kap Chatfield 💬 “Having that personal human touch is going to be the unique differentiator for businesses in the future.” - Jeffrey Hayzlett 💬 ”ROI is about getting your message out and then really creating yourself as a category leader.” - Jeffrey Hayzlett 💬 “What you need to do is get to the right people with the right message at the right time—that's it.” - Jeffrey Hayzlett ————————————————- Reach out to Rveal Media: - Rveal’s website: rveal.media - Rveal’s LinkedIn: https://www.linkedin.com/company/rvealmedia/ - Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw Connect with Jeffrey Hayzlett Follow Jeff on LinkedIn Check out The C-Suite Network

Have you discovered the incredible power of a personal brand? When thought or business leaders uncover how a personal brand can increase ROI, augment influence and build an audience with their ICP, they’ll start investing into their niche expertise. 🎙️ Michelle Griffin is the latest guest on B2B Podcasting. She is the founder of BRANDthority and host of “The Business of You”, a LinkedIn Live Show. Her expertise as a personal brand consultant will help business leaders get out of their comfort zone and step into a new phase of marketing that will prove effective at reaching their audience. ➡️ If you’re stuck in the process of building your personal brand, THIS is the episode for you! Main Takeaways: 💎 Learn the power of a personal brand for your company 💎 Discover your niche expertise and how you can build your brand 💎 Get the results you want when you invest in your personal brand 💎 A podcast can augment your messaging and expertise 💎 Repurpose your thought leadership for all digital platforms Timecodes: ⏰ 00:00-05:09 | A personal brand is vital for your company ⏰ 05:09-10:44 | Discover Michelle’s 7-steps to help brand leaders ⏰ 10:44-17:21 | What are the quantitative results to building a brand for yourself? ⏰ 17:21-21:21 | Learn how a show or podcast can help your message increase ⏰ 21:21-25:43 | Featured guests increase the ROI for your show ⏰ 25:43-29:52 | Learn how to repurpose your content for digital platforms ⏰ 29:52-34:12 | A consultant can help you find your niche message and expertise Quotes: 💬 “We need to be visible, because at the end of the day, it's trust—we need to have that trust and relatability.” - Michelle Griffin 💬 “Brand leaders need to be more visible and the way to do it is with a really well-defined personal brand.” - Michelle Griffin 💬 “You don't need to be a solopreneur and entrepreneur to build your brand.” - Michelle Griffin 💬 “When you have a personal brand, you differentiate on your point of view because everyone can be differentiated—everyone has a different point of view and perspective.” - Michelle Griffin 💬 “B2B needs more personalization and humanization of our brands.” - Michelle Griffin 💬 “Clarity is priceless beecause thought leaders are solving problems that people don't have the language for, so helping them see clearly brings confidence that helps them sell their product at a higher level.” - Kap Chatfield 💬 “In the world of digital marketing you can't just put out one video to rule them all and hope that one video will last you a few years—it's this consistent game of showing up, bringing unique perspective, but also having it be streamlined around one narrative.” - Kap Chatfield 💬 “When you build a brand, your marketing is just getting out there consistently.” - Michelle Griffin 💬 “Your brand says everything about you and you're gonna have to have a clear focus and be differentiated so you speak to the right people.” - Michelle Griffin 💬 “When you're speaking to the exact pain points of the people you're helping, they're going to hear you so make sure you're positioned and clear and focused and you will pop out.” - Michelle Griffin ————————————————- Reach out to Rveal Media: - Rveal’s website: rveal.media - Rveal’s LinkedIn: https://www.linkedin.com/company/rvealmedia/ - Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw CONNECT WITH MICHELLE GRIFFIN Follow Michelle on LinkedIn Check out Michelle’s business, BRANDthority Check out The Business Of You

Do you know how to START creating content? 👀 Too often thought leaders get confused or stuck on their content strategy or brand before they even start creating something for their digital platforms. If Joel Lalgee taught us anything in our most recent episode of B2B Podcasting, it’s that simply STARTING is more valuable than the strategy or the brand—you just have to start and it will perfect itself along the way. 👊 🎙️ B2B Podcasting sat down with Joe Lalgee, Lead recruiter at Hirewell and host of “The Headhunter Hideout”. It’s valuable conversations like these that we love to bring you in our content—we help the modern thought leader move from being the ad to being the show. 💪🏽 ➡️ Take the time to listen to our most recent episode TODAY! Main Takeaways: 💎 Learn how any industry leader can become a thought leader 💎 Find your niche voice and grow your infuence in your industry 💎 Discover how content creation can highlight your expertise 💎 Build business relationships through consistent content creation 💎 Your podcast can come from your thought leadership expertise Timecodes: ⏰ 00:00-05:04 | A career in recruting can lead to thought leadership ⏰ 05:04-13:54 | How to refine your thought leadership for your industry ⏰ 13:54-19:14 | Learn how content can bring a new perspective to your industry ⏰ 19:14-24:46 | Content creation can generate relationships for your business ⏰ 24:46-29:17 | Your thought leadership can be the foundation for a successful podcast ⏰ 29:17-37:50 | Find the balance between sales and relationship building ⏰ 37:50-39:06 | Discover how a podcast can create inbound leads for your business Quotes: 💬 “If you think that you're going to start with everything fully mapped out, you might not start.” - Joel Lalgee 💬 “To create content you've got to understand the platform, what the trends are, respect the platform—and then you've got to experiment.” - Joel Lalgee 💬 “At the end of the day, marketing is communication.” - Kap Chatfield 💬 “LinkedIn content and just content in general turns any outbound that you’re doing from cold to warm.” - Joel Lalgee 💬 “You have to enjoy creating content—if you don't, it's super hard to build up an audience that's engaged, because people know if you're doing something you don't enjoy.” - Joel Lalgee 💬 “I’m looking at my content as something that I can use to get on people's radar, so as I'm reaching out to them they know who I am.” - Joel Lalgee 💬 “Content creation is a journey—as long as you stick to it, and you're committed, it'll refine itself.” - Kap Chatfield 💬 “You can actually start with no strategy in the short term and start to develop a strategy as you figure out what's resonating, what's working and what's not working.” - Joel Lalgee 💬 “You have to be passionate about meeting new people and learning from them—otherwise, they're not going to feel comfortable and you could ruin business relationships too.” - Joel Lalgee 💬 “Don’t approach your content with “what's the ROI?” Maybe the ROI is just the experience of connecting with someone else and you have to be okay with that.” - Joel Lalgee ————————————————- Reach out to Rveal Media: - Rveal’s website: rveal.media - Rveal’s LinkedIn: https://www.linkedin.com/company/rvealmedia/ - Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw Connect with Joel Lalgee Follow Joel on LinkedIn Check out Hirewell Check out The Headhunter Hideout

Are you ready to face REAL marketing? 👀 It’s high time marketers and CEO’s face the power of how real relationships create the best marketing strategies in the B2B world. Take it from Jesus McDonald, Founder and CEO of JRM Web Marketing and host of “Mastering B2B Marketing” podcast. 🎙️ 💡 His experience as a CEO, marketer and podcast host is the perfect combination of wisdom for professionals in any of those areas. Our latest conversation on B2B Podcasting will help you find your place as a B2B marketer in content creation and build on the power of relationships in business. 🤝 Main Takeaways: 💎 Learn how to experiment and find a perfect content strategy for your show 💎 Find out how to perfect your LinkedIn posting strategy 💎 The power of consistent posting compounds over time 💎 A video podcast builds trust with your audience 💎 How to overcome fear in business so your relationships can flourish Timecodes: ⏰ 00:00-04:35 | Learn to value B2B marketing in your space ⏰ 04:35-09:30 | A video podcast can become an “inbound machine” ⏰ 09:30-13:12 | Humanizing the process of B2B marketing for the CEO and marketer ⏰ 13:12-18:38 | Consistent content creation builds trust and relationship with your audience ⏰ 18:38-24:43 | How to speak to your specific audience ⏰ 24:43-29:25 | Learn to prepare for your content based on your professional strengths ⏰ 29:25-33:19 | Find where your audience is and post on those platforms ⏰ 33:19-35:06 | How to splice up your content on multiple platforms ⏰ 35:06-43:10 | Learn to talk to your customers and overcome fear Quotes: 💬 “If you're looking at podcast analytics, just forget about starting a podcast because you don't get it.” - Jesus McDonald 💬 “If the CEO values marketing, they're going to value humans, and they're going to value you.” - Jesus McDonald 💬 “At the core of it, marketing and content creation and communication—it's all about relationship and understanding people.” - Kap Chatfield 💬 “Your podcast has genereated 100% inbound for your company and it’s accelerated the amount of demand and people coming in and connecting with you.” - Kap Chatfield 💬 “You should do both personal and business pages because you don't know what angle of the business that users come to find your content.” - Jesus McDonald 💬 “You could have mediocre content, quite honestly, and as long as you're consistent and you're showing up, there is going to be that compound effect over time.” - Kap Chatfield 💬 “I'm trying to provide content thats is helpful to the marketer and their career.” - Jesus McDonald 💬 “It's all about relationship when it comes to business—doesn't matter if you're in marketing, sales or the CEO, it's all about relationships.” - Jesus McDonald 💬 “I feel like the more that B2B brands start embracing these digital platforms, not with how do we do this as a corporation, but how do we do this as a person?” - Kap Chatfield 💬 “Fear is the most dominating negative emotion that stops us from doing great things.” - Jesus McDonald ————————————————- Reach out to Rveal Media: - Rveal’s website: rveal.media - Rveal’s LinkedIn: https://www.linkedin.com/company/rvealmedia/ - Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw Connect with Jesus McDonald Follow Jesus on LinkedIn Check out JRM Web Marketing Check out Mastering B2B Marketing #b2bpodcasting #b2bsales #b2bmarketing

Does your company make data-driven decisions? 🤔 Too often marketers and business leaders are blind to the power of data and how it can drive your decisions and investments in the right direction. Your video podcast WILL GROW when you learn to interpret the right data and apply it to your growth and marketing strategies. 📈 🎙️ B2B Podcasting brings you an insightful conversation with Cassidy Shield, SVP of Marketing & Sales for Narrative Science and host of “Leading with Data” podcast. Main Takeaways: 💎 Learn how data can drive the decisions your company makes 💎 Your niche expertise will draw a faithful audience to your show 💎 A video podcast can be the driving force behind your company’s progress 💎 How to treat your podcast guests like royalty 💎 Marketing needs to become more innovative and less “copy-paste” Timecodes: ⏰ 00:00-08:03 | Companies need to learn to make data-driven decisions ⏰ 08:03-11:50 | Manage the tension between qualitative and quantitative data ⏰ 11:50-15:37 | A podcast will sharpen your niche expertise ⏰ 15:37-20:31 | How a podcast can help your team grow their storytelling ⏰ 20:31-24:24 | Learn how to interpret your show’s data ⏰ 24:24-29:53 | Treat your podcast guests like royalty to build community ⏰ 29:53-33:21 | Build trust for a product the market doesn’t have a language for ⏰ 33:21-37:40 | What are the most important KPI’s to watch? ⏰ 37:40-45:00 | The B2B world needs truly innovative marketing Quotes: 💬 “We need more marketing leaders and teams that are the alphas—taking risks, doing things different, breaking the mold.” - Cassidy Shield 💬 “Despite us all having data at our fingertips at every moment in time, the vast majority of companies aren't making decisions based on data and we want to change that.” - Cassidy Shield 💬 “Intuition is experience that you've developed over time by looking at signals and by having experiences—one could argue that is data in a very unstructured way.” - Cassidy Shield 💬 “If you look at data every day you build experience, you build intuition, you have better judgment and you make better decisions.” - Cassidy Shield 💬 “Measuring what matters, and driving to what matters.” - Cassidy Shield 💬 “Before you have somebody raise their hand to buy your product, they need to know who you are.” - Cassidy Shield 💬 “We're looking for people to come tell their story about how they're using data to drive change in their organizations.” - Cassidy Shield 💬 “The show is a big conduit for our ability to develop content and promote that back out to the community, which in turn builds goodwill and awareness of who we are.” - Cassidy Shield 💬 “You create the show, you bring on some amazing guests and they help you pinpoint some really unique topics that maybe you wouldn't have come up with on your own.” - Kap Chatfield 💬 “When you have a product or a service that the market doesn't yet have language for, it's really hard to go and do the cold call approach because there's so much trust that needs to be built.” - Kap Chatfield ————————————————- Reach out to Rveal: - Rveal’s website: rveal.media - Rveal’s LinkedIn: https://www.linkedin.com/company/rvealmedia/ - Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw Connect with Cassidy Shield Follow Cassidy on LinkedIn Check out Narrative Science Check out Cassidy’s show, Leading With Data

Do you know how a podcast can impact your business? 👀 From tracking real ROI to creating relationships that evolve into clients, a podcast provides a wealth of opportunities for the B2B thought leader. 🎙️ The latest episode of B2B Podcasting is with Larry Sprung, Founder and Wealth Advisor at Mitlin Financial and host of “Mitlin Money Mindset”. Larry’s exprience as a businessman and podcast host have positioned him to clearly see the benefits of a podcast and how it can help other business leaders as well. ➡️ If you’re unsure about starting your own podcast, look no further than this episode. Main Takeaways: 💎 How to enhance your thought leadership with a podcast 💎 Leverage your podcasts guests to build relationships and get new clients 💎 A podcast can create a great first impression for you with your audience 💎 B2B still needs to be marketed to people and not just to “businesses” 💎 The ROI of a podcast will only come once you actually start Timecodes: ⏰ 00:00-06:38 | A podcast gets interesting and successful people in the room to talk ⏰ 06:38-14:24 | How a podcast can make your industry interesting again ⏰ 14:24-19:25 | The influence a podcast brings can generate new customers ⏰ 19:25-23:25 | The return on investment of a podcast is exponential ⏰ 23:25-27:28 | B2B leaders need to embrace a podcast as a digital medium ⏰ 27:28-33:31 | Learn how to start your own B2B podcast Quotes: 💬 “The easiest way for me to get things out to the masses was speaking and having a podcast.” - Larry Sprung 💬 “For my podcast I always look for interesting people to talk to and receive actionable nuggets about life, mindset, business, or entrepreneurship.” - Larry Sprung 💬 “I bring on guests that I enjoy, I'm interested in speaking to, and I think will add value to our community of people and the families that we serve.” - Larry Sprung 💬 “Speaking has been the most natural way for me to share what I think and to mine the gold out of other people and allow them to share something valuable with the audience—it's just the art of conversation.” - Kap Chatfield 💬 “We work to increase awareness, increase mindset, and promote a healthy mindset that helps promote making healthy decisions.” - Larry Sprung 💬 “Ask yourself, "how do we create a true business or true brand that the common person can attach themselves to?”” - Kap Chatfield 💬 “If you have a library of content through a podcast—guests, topics, influencers, influential people in the community, giving advice and guidance, then you're building a client relationship organically before they even walk through the door.” - Larry Sprung 💬 “Podcasting is residual impact, residual relationship and residual brand building, because people are doing research about you and your company before they ever stepped into the front door.” - Kap Chatfield 💬 “There's a person behind that business that's ultimately making the decision to do business with you, so you have to try to connect with them.” - Larry Sprung 💬 “If I'm a B2B company, I would probably start my podcast by having some of my top clients on my show.” - Larry Sprung ————————————————- Reach out to Rveal Media: - Rveal’s website: rveal.media - Rveal’s LinkedIn: https://www.linkedin.com/company/rvealmedia/ - Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw Connect with Larry Sprung, CFP Follow Larry on LinkedIn Check out Mitlin Financial Check out Larry’s show, Mitlin Money Mindset

Do you know how to approach an ideal customer without sounding ‘salesy’? 🤔 Too often B2B companies don’t realize they’re selling to real people who want to be entertained, not sold to. 📺 It’s vital to study and understand your audience’s needs and perspective so your marketing can be effective and reach its intended goals. 🎙️ The latest episode of B2B Podcast is with Joe Sweeney—Head of Content Marketing at TalentSoft and Host of “The Ins and Outs of Work” podcast. If you’re looking for a way to better understand your audience and make your marketing more effective, THIS episode is for you! Main Takeaways: 💎 Learn how a podcast can populate your content flywheel 💎 A show marketing model will position your voice as an authority in your industry 💎 Discover how you can bring value to your audience with a podcast 💎 Use a podcast to better understand your audience and ideal customer 💎 Avoid a ‘salesy’ approach with customers by using a podcast interview Timecodes: ⏰ 00:00-03:27 | How to approach marketing as two sides of the same coin ⏰ 03:27-08:22 | Create your business content flywheel with a podcast ⏰ 08:22-12:37 | Learn how to format your B2B podcast with a subject matter expert ⏰ 12:37-16:06 | Find the right strategy to inviting guests onto your podcast ⏰ 16:06-21:01 | Content creation can boost company morale and internal culture ⏰ 21:01-26:08 | How to use a video podcast to boost your business ⏰ 26:08-35:18 | Use a video podcast to reach and engage your ideal customer Quotes: 💬 "Everybody knows content is king, but businesses need to ask themselves, 'What are we trying to achieve with our content?'" - Joe Sweeney 💬 "If you want your content to not be beige or boring, your company should invest in having a subject matter expert on the marketing team." - Joe Sweeney 💬 "In selecting people to be on your show, ask yourself, 'Does this guest's audience overlap with our audience?'" - Joe Sweeney 💬 “Just because it's a business topic, doesn't mean it can't be entertaining as well.” - Joe Sweeney 💬 “If we're talking about the ROI of the podcast, we should just be talking about the ROI of our whole content strategy.” - Joe Sweeney 💬 “The people that are winning and doing content marketing well, and doing podcasts and shows well, are ones that can bring a new lens and a new view on something.” - Joe Sweeney 💬 “Consistency of communication, and being concise, clear, on message and showing up on a regular basis is critical.” - Kap Chatfield 💬 “You need to leverage your show to better understand your customer.” - Kap Chatfield 💬 “Customers are consuming content about your brand before they ever interact with the sales rep.” - Kap Chatfield 💬 “Content is this ongoing conversation that you can create over time to actually bring your brand to life in the minds of your audience.” - Joe Sweeney ————————————————- Reach out to Rveal Media: - Rveal’s website: rveal.media - Rveal’s LinkedIn: https://www.linkedin.com/company/rvealmedia/ - Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw Joe Sweeney Head of Content Marketing at TalentSoft (software for HR) Host of The Ins and Outs of Work

Do you TRULY understand the power of copywriting? 📝 When it comes to your business marketing, the content and copy that are created and placed before your audience determine if they convert into clients. Good copywriting isn’t just an added bonus—it’s an essential part of a strong marketing strategy. Not only that, copywriting isn’t something just anyone can pick up. It requires study and an in-depth understanding of your audience and their pain points. 🎙️ The latest episode of B2B Podcasting is with Linda Melone, B2B Conversion Copywriter and Founder of The Copy Worx. Her impressive resume as a writer is sure to help any business leader or marketer find their way with content and copywriting—using text to get true conversions. 📈 Main Takeaways: 💎 Learn the difference between content and copywriting 💎 Find out how you can use conversion copywriting for your marketing team 💎 See how a writer’s career can evolve into multiple avenues 💎 Learn the power storytelling and emotions have over your audience 💎 Discover how you can transform your career into a podcast Timecodes: ⏰ 00:00-03:20 | How to start a career in B2B copywriting ⏰ 03:20-06:16 | The difference between content and copywriting ⏰ 06:16-07:49 | What is conversion copywriting? ⏰ 07:49-11:41 | The process of conversion copywriting in marketing ⏰ 11:41-16:50 | How a conversation looks between a client and professional copywriter ⏰ 16:50-24:36 | Find the value proposition for your business ⏰ 24:36-27:46 | What is the biggest problems B2B brands face with their copywriting? ⏰ 27:46-32:11 | Take a copywriting career and turn it into a podcast Quotes: 💬 “Content is any writing that is written to inform or entertain, and copywriting is geared to have people take action, it's written so that there is a call to action at the end.” - Linda Melone 💬 “Conversion copywriting is really geared toward converting the reader to take some kind of action.” - Linda Melone 💬 “Storytelling is the foundation for all of communication.” - Kap Chatfield 💬 “The only way people will make a change, or will take action, is to really feel the problem and then buy in when you present the solution.” - Linda Melone 💬 “I don't always start with the problem—a lot of times it's the value proposition.” - Linda Melone 💬 “Most marketers know what the problem is, but they don't know how to present it—you have to paint a picture and tell a story behind it to capture their attention so that they keep reading.” - Linda Melone 💬 “If you can get people to see how their life would be different, how their business would be different using your product, that would be something that would enable them to make the decision.” - Linda Melone 💬 “You want to find where the gap is between what other people are doing that are in your world and your niche, and then what the customer is not getting that they want.” - Linda Melone 💬 “A big part of writing is getting to the emotions because we make decisions based on emotions.” - Linda Melone 💬 “B2B marketers are really trying to push the whole B2B world into being more human with their marketing and thinking.” - Kap Chatfield ————————————————- Reach out to Rveal: - Rveal’s website: rveal.media - Rveal’s LinkedIn: https://www.linkedin.com/company/rvealmedia/ - Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw Connect with Linda Melone Follow Linda on LinkedIn Check out TheCopyWorx.com Check out B2B Marketing and Copywriting (coming early 2022)

Why haven’t you started your video podcast? 👀 The benefits far outweigh the difficulties, and our latest episode will prove it: 💎 Accelerate relationship-building 💎 Create and refine your personal brand 💎 Expand your capacity for business and industry You will exponentially grow the content you produce and post for LinkedIn and other social media websites with a video podcast— and it will grow your influence and build your business. In the latest from B2B Podcasting, Kap sits down with Phil Friedrich, financial planner extraordinaire and host of “Who Knew In the Moment” podcast. 🎙️ Their conversation will inspire you to start your own podcast and give you all the insight you need to keep it consistent with your brand and passion. ➡️ We believe this podcast is for you. Check it out. Main Takeaways: 💎 Your business relationships can grow through a video podcast 💎 Having your own show can generate business for your personal brand 💎 A video podcast can help sharpen your business skills 💎 Things to focus on to start your own show 💎 How a video podcast can inspire you for future projects Timecodes: ⏰ 00:00-05:08 | How to get started in a career in finance ⏰ 05:08-10:08 | Why you should also start a video podcast ⏰ 10:08-12:37 | You can create more content than you think you can ⏰ 12:37-16:08 | Use a video podcast to nurture relationships ⏰ 16:08-21:07 | A video podcast is a relationship accelerator ⏰ 21:07-26:23 | Tips for starting your own video podcast ⏰ 26:23-31:08 | How to maximize your podcast episodes for more content Quotes: 💬 “Don't get caught up in the short term—be prepared for the long term and know that results take time.” - Phil Friedrich 💬 “You're always going to be too busy to do something, so it comes down to what's your priority—if helping people learn and helping them get better is a priority to you, then the time won't matter.” - Phil Friedrich 💬 “I tell people, the person I'm really competing against is the American spender—it's your delayed gratification of what you want in the future versus what you can Amazon Prime tomorrow.” - Phil Friedrich 💬 “My goal would be that our school systems or individuals inside the country would get more knowledge and more education so that they can be setting themselves up for better financial futures.” - Phil Friedrich 💬 “If you could start young and start teaching financial literacy at a younger age, that could really change the game for not just individuals, but generations and really the course of this country.” - Kap Chatfield 💬 “My dad gave me $1 when I was a kid and he said, “Phil, a quarter of it you have to give to the church. A quarter of it, you have to put in your piggy bank, and then 50 cents, you get to go spend”.” - Phil Friedrich 💬 “If you're going to be in sales, or if you're going to nurture a relationship, you got to be someone who really takes an interest and understands who you're trying to reach.” - Kap Chatfield 💬 “One thing that we talk about with our guests a lot about their shows is that it truly is a relationship accelerator.” - Kap Chatfield 💬 “If you're going to start a show be committed to it and if you're going to do it be committed to doing it for the long haul, regardless of the result.” - Phil Friedrich 💬 “Don’t spend your time, invest your time.” - Phil Friedrich ————————————————- Reach out to Rveal Media: - Rveal’s website: rveal.media - Rveal’s LinkedIn: https://www.linkedin.com/company/rvealmedia/ - Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw Connect with Phil Friedrich: Follow Phil on LinkedIn Check out Phil’s show, Who Knew In The Moment