Emerging brands cannot outspend the giants. They have to out-think them.Avani Oswal, Head of Digital at Elizée, joins Marie Schwartz to share how they build trust for a high-price product in a market dominated by legacy names.THE HIGH-LEVEL INSIGHTS:- The Margin Trap: Why focusing on contribution margin is the only way to build a sustainable luxury business.- The Discovery Layer: Moving beyond SEO to win the race for Answer Engine Optimization (AEO).- Creative Velocity: Using technology to 5x your content output without losing the luxury human touch.- Double-Duty Dollars: Why the wall between "brand building" and "performance marketing" has to come down.Value isn't found in the algorithm. It is found in the connection.