The “Connected Store” has moved from concept to operational priority. In this episode, Pauline Monin (Vusion) breaks down how digital shelf technology is transforming physical stores into responsive, data-driven environments.Operational Excellence & Local E-CommerceAutomated pricing removes manual processes and reduces errors at scale, allowing store teams to focus on higher-value tasks. At the same time, stores become more effective local fulfilment hubs. With “Flash-to-Pick” LED guidance, associates can follow optimized picking routes, improving speed and consistency for online order fulfilment.The AI & Retail Media OpportunityThrough EdgeSense, fragmented in-store data is unified into a single intelligence layer. This enables AI-driven recommendations across pricing and assortment, while also opening the door to in-store Retail Media. Digital displays can measure engagement such as dwell time, giving brands clearer visibility into performance at the shelf.