We all know about the mobile growth tech stack ... but what tech stack do you need for world-class mobile user retention?

In this episode of Retention Masterclass, Peggy Anne Salz and John Koetsier chat with Christian Eckhardt, CEO of Customlytics. Formerly from Delivery Hero, Christian is a mobile user retention expert. We chat about "CRM" for mobile, the tech that supports it, and messaging formats and channels that help.

One quote from the show:

"My co-founder and I, well I think it's fair to conclude that we never really have done anything else than mobile marketing in our lives."