On this episode of Retention Chronicles, we’re joined by Kasey Luck, Founder &amp; CEO of Luck &amp; Co. Kasey, Noah, and Mariah chat about the founding of Luck &amp; Co and their focus on retention via email and SMS, freelancing on Fiverr, Kasey’s love of email and SMS, attribution windows, orchestrating across channels, adding specific flows for loyalty and referral programs, taking ownership of transactional emails, A/B testing email length, &amp; more!

Comments on social are becoming the new customer testimonial with Lexi Montee (VP of Marketing & Communications, Happiest Baby)

Ecommerce brands are focusing on increasing customer retention. Join us as we discuss marketing, operations, and the customer experience with top DTC brands for real strategy around generating revenue, email marketing, social media, performance metrics, AI, customer communication, &amp; more in the Shopify ecosystem. 

Retention Chronicles is sponsored by Malomo, a branded order tracking platform improving the post-purchase experience. Be sure to subscribe &amp; check out gomalomo.com to learn more. Retention Chronicles is hosted and produced by Mariah Parsons.