<p>On this episode of Retention Chronicles, Noah and Mariah discuss how Black Friday Cyber Monday (BFCM) 2022 went and what trends we saw, predictions for 2023, and the macroeconomic impact on consumer behavior. We also discuss TikTok being banned in certain US states, and the influence of social media and social proof.</p>

Adam Sharon-Zipser & Nick Kennedy (Elephant Room & Giftnote): Marketing to both the gift giver and gift receiver

Ecommerce brands are focusing on increasing customer retention. Join us as we discuss marketing, operations, and the customer experience with top DTC brands for real strategy around generating revenue, email marketing, social media, performance metrics, AI, customer communication, &amp; more in the Shopify ecosystem. 

Retention Chronicles is sponsored by Malomo, a branded order tracking platform improving the post-purchase experience. Be sure to subscribe &amp; check out gomalomo.com to learn more. Retention Chronicles is hosted and produced by Mariah Parsons.