On this episode, we’re joined by Steve O’Dell, Co-Founder and CEO of Tenzo, a Matcha brand that is 100 % USDA Organic, Kosher, Paleo, and Vegan! They work directly with farmers in Kagoshima, Japan to provide you with a delicious matcha that is changing the game of the tea industry. Steve tells us about;

• What Matcha is and how it is different from coffee

• How a product can be iterative while brand story stays the same

• How to increase lifetime value (LTV) after someone buys (post purchase)

• Testing the unboxing experience through SKU iterations and mapping Klaviyo flow IDs

• Acquisition data with privacy updates

• Focusing on creating good organic content

• Looking at and diving into retention data the same way we do acquisition data

Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.

Episode resources: The Culting of Brands by Douglas Atkin, Seth Goden's This is Marketing, and Play Bigger by Al Ramadan.