In today’s episode we talk to Kristy Chong, the Founder and CEO of Modibodi.
Modibodi began in late 2013 after almost 2 year of testing and fine-tuning the Modibodi product. Kristy consulted with over to 100 textile engineers and fibre companies both in the USA and Australia, and conducted close to 1,000 scientific tests. Plus, the company worked with leading Australian lingerie designers and manufacturers to create their patented finished product – good looking, sustainable, comfortable, leak-proof, period underwear!
Modibodi has come a long way since then – they now make 8 different styles of underwear, with varying absorbencies, as well as sleepwear, maternity wear, activewear and now swimwear!
During our conversation today we talk to Kristy about:
- Modibodi committing to ending Period Poverty through their “Give a Pair” campaign where they will be donating 100,000 pairs of period undies;
- Their launch of activewear and how their customers responded;
- New products they have in the works;
- Changing consumer behaviour due to COVID and how this drove sales;
- The challenges Modibodi faced whilst trading through a pandemic;
- Facebook banning their recent campaign “The New Way to Period” and how a topic that should be normalised has become forbidden – and how the affects future generations.
- And lastly, Kristy gives her advice to start-ups wanting to enter the retail game.
A huge thank you to Kristy for joining us. We hope you enjoy this conversation…
SELECTED LINKS FROM THE EPISODE
If you would like to learn more about Kirsty and Modibodi:
- Modibodi
- Modibodi (Instagram)
- Kristy Chong (LinkedIn)
- Modibodi (LinkedIn)