In this special episode of Retail Therapy, we’re diving into the heart of peak season preparations with two expert voices in retail and technology. Fleur Brown, Chief Industry Affairs Officer at the Australian Retailers Association, is joined by Kate Box, Director of Retail ANZ at Meta, to explore how retailers can leverage cutting-edge technology and insights to thrive during the 2024 holiday season.Tune in to hear about:Key findings from Meta’s 2024 Holiday Insights GuideHow AI is reshaping retail and boosting conversionsStrategies for winning Black Friday, Cyber Monday, and late-season shoppersUsing AI for impactful, short-form holiday contentPractical tips for retailers starting their AI journeyAccess Meta's​ Holiday Insights report here.INDUSTRY REPORTS MENTIONEDMcKinsey Zero Customer Reporthttps://www.mckinsey.com/featured-insights/future-of-asia/videos/the-emergence-of-the-zero-consumerBain Technology Report 2024https://www.bain.com/insights/topics/technology-report/LINKS FOR PRACTICAL GUIDANCE MENTIONEDAdvantage Suite – AI driven Advertisinghttps://www.facebook.com/business/ads/meta-advantageCreative Best Practicehttps://www.facebook.com/business/news/insights/how-ai-will-elevate-the-future-of-creativityCASE STUDIES REFERENCEDhttps://www.facebook.com/business/success/the-coca-cola-company-middle-eastCoke - 6 point recall - 19 point recall with Gen Z https://www.facebook.com/business/success/2-asicsAsics - 5-8 point lift in awareness / brand with partnership adshttps://www.facebook.com/business/success/fendi-middle-eastFendi & Loro Piana  - 65% lower cost per purchase using Advantage Plus Shopping