Another Black Friday weekend has come and went. We laughed, we cried, and we sold product at a discount. With the passing weekend Andrew, Nick and Alicia break down all the happenings of Black Friday and Cyber Monday weekend. Black Friday Recap:The magic of Black Friday feels diluted as sales stretch over weeks.Foot traffic leaders in malls: Lululemon (#1), Abercrombie & Fitch (#2), and a tie between Apple and Alo Yoga (#3).Winning Black Friday strategies: Be a strong brand (e.g., Lulu) or go all-in on massive discounts—nothing in between works.Mobile Takes the Lead:Over 50% of Black Friday shopping was done on mobile.Salesforce reports 80% of global traffic and 69% of orders came via mobile.Data Insights:Shopify saw record-breaking GMV from smaller retailers.64% of Black Friday shoppers were new to the retailers they purchased from, highlighting the importance of turning first-time buyers into loyal customers.Where’s the Fun?Retail lacks creativity: no doorbuster games, scavenger hunts, or unique promotions.Calls for bringing back the excitement and making in-store shopping an event.Corporate Leaders, Take Note:More corporate executives need to work in stores to understand the reality of frontline retail during peak shopping seasons.Timestamps:[[[[[[[