Maria Soubbotina discusses the foundation for authentic influencer campaigns with Gabrielle Lamy. Maria and Gabrielle are both graduates of the Fashion Management program at Parsons School of Design in New York City. Maria works in publicity at Random House in New York City.Gabrielle did her capstone research on influencer marketing models in the fashion industry and is an Associate Account Manager at Narrative PR in Toronto Canada.Learn more: Maria Soubbotina LinkedIn | <a href="https://www.linkedin.com/in/gabriellelamy/">Gabrielle Lamy LinkedIn</a>Hosted by: Christopher Lacy, Assistant Professor, Parsons School of DesignProduced by: Joshua Williams, Assistant Professor, Parsons School of DesignExecutive Producer:<a href="https://www.fashionconsort.com/">Fashion Consort</a>Follow the podcast on Instagram: <a href="https://www.instagram.com/retailrevolutionpodcast">@RetailRevolutionPodcast</a> Learn more about your ad choices. Visit <a href="https://podcastchoices.com/adchoices">podcastchoices.com/adchoices</a>

RETAIL REVOLUTION is a unique podcast that features in-depth conversations with guest experts in omni-channel retailing with myriad perspectives: technology, consumer engagement, data analytics, merchandising and more. We pay special attention to current socio-political issues and challenges and their implications on fashion retail, as well as opportunities to innovate and rethink retail's future. RETAIL REVOLUTION is hosted by Christopher Lacy and produced by Joshua Williams, fashion industry leaders and educators.

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