In today's volatile business environment where industry barriers are increasingly become blurry and technology has become increasingly accessible to all, businesses cannot afford to rely solely on one comparative advantage. Do this and your business will no sooner disappear into oblivion. In today's episode, I make a case for why competitive advantage is no longer relevant and provide some reasons why creating multiple fluid advantages could be the springboard for business growth and development.--- Send in a voice message: https://anchor.fm/restrategize/messageSupport this podcast: https://anchor.fm/restrategize/support