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How Mouthwash Studio make creative decisions across the multi-media landscape | Alex Tan
29 minutes Posted Feb 22, 2026 at 3:00 am.
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Mouthwash Studio co-founder and creative strategy director Alex Tan took to the stage in LA’s Nicer Tuesdays to talk through the studio’s diverse fields whilst humorously explaining how creative strategy works, showing how there’s no “right way” to do it, but the most creatively fulfilling and curious. From big-impact visual identities to the studio’s newsletter and cafe-bar, Alex sheds light on how creative teams can flourish across the multi-media landscape.https://mouthwash.studio/https://