re:publica 15
re:publica 15
re:publica 15
Crowdfunding: Myth and reality
30 minutes Posted May 7, 2015 at 12:54 pm.
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Show notes
Room: STG-8
Konrad Lauten
Panel with two guests and a moderator on the subject:
- too high expectations of the crowd
-the pressure for crowdfunding through friends, enemies and consultants
-the wrong time for funding
-the lack of concept for the campaign's goals in addition to financing
-the lack of team
-impact on the project after failure  
New approaches and past errors are detected and discussed intensively. What can we do better in  choosing the right companies for crowd funding, realistic expectations, online marketing know how & community, end consumer approach (dual use of community)
Panelists:
Konrad Lauten (crowd funding expert) – introductory key note, Get Your Crowd Agency., Berlin
Louis P Huard , campaigner and business development behind Smartgrips and the Boreal E-Bike
Matthias Strobel, Marketing for Nagual Sounds and campaigner for Nagual Dance
Produced by Voice Republic
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