Room: STG-7 Michela Magas, Jeet Mukerji, GRAHAM BALL, Sandra Passaro Based on his paper "Moneyballing Music - Using Big Data to give Consumers what they really want and enhance A&R practices at Major Record Labels", Prithwijit Mukerji will introduce his thesis, followed by a discussion with Graham Ball (Lecturer, MA Music Business Management, University of Westminster) and Michela Magas (Director, Stromatolite; Founder, Music Tech Fest; Founder, Sonaris). "Prithwijit's MA Music Business Management Project paper is an empirical study of the use of social media Big Data to better anticipate consumers’ tastes and better inform A&R processes and decision-making.  This paper successfully analysed current business trends incorporating latest research and industry-based interviews and as such offers an overview of an emerging and exciting field of study." (Graham Ball) Host: Sandra Passaro (Founder & MD, Stars & Heroes int.; Curator & Consultant, Hyper Culture; Projectmanager, Norient; Advisory Board Member, IASPM D-A-CH (International Association for the Studies of Popular Music))Produced by Voice RepublicFor more podcasts visit http://voicerepublic.com