Room: STG-11 Hristiyana Vucheva, Monika Kanokova Monika Kanokova: Community Power – From Ideation to Market Creating fashion has always been a financially sensitive undertaking; the industry is based on guesses and estimates and requires high investments before you even know whether the people you’re targeting to respond to your ideas. So how do you bring your creations to market without the financial risk and find the people to whom your creative process truly matters? Hristiyana Vucheva: Building Synergy between Luxury Fashion and Digital Transformation Luxury jewelry design is a relatively conservative industry with regards to the production and materials. Digital technologies and production innovations are often seen as unusual and unnecessary because the traditions and values of high-end jewelry-making are strongly based on handmade artisanship. That’s why most of the accomplished brands in the upmarket segment focus on the tried and tested, instead of exploring the experimental, risky zone new technologies are opening. This talk will focus on the main creative, production and business advantages that digital manufacturing, and more specifically the 3D printing technologies, can offer fashion, jewelry designers and labels.Produced by Voice RepublicFor more podcasts visit http://voicerepublic.com