What is a community? Some will consider the people interacting over social networks, like LinkedIn, to be a community. But from the perspective of a B2B marketer at a SaaS company, a community is so much more than that. In this episode of The Anonymous Marketer, our host Nick Bennett welcomes Katie Ray, the head of Community at Metadata. Katie explains what a community is and how you can build a community around a company. Katie and Nick discuss the importance of having a strategy and shared identity in the community and how you can measure if a community is working or not. Special thanks to our sponsors: <a href='http://hockeystack.com/'>Hockeystack</a> <a href='http://www.allego.com/'>Allego</a> <a href='https://hubs.li/Q01xYsCZ0'>Opensense</a>

How to transition your marketing team to a revenue organization with Kyle Lacy

The Anonymous Marketer is a podcast where we tackle the biggest questions from the B2B marketing community. But instead of bringing on guests for a quick chat, every question comes from an anonymous source. These are the questions B2B marketers have, but are afraid to ask.