A strong company brand goes a long way to building trust with your ideal customers. And it helps you stand out when compared to other competitors.

But aren't brands made up of people? If so, how can an evangelist help build your company's brand?

In this episode of the Rep Your Brand podcast, our host Nick Bennett welcomes Will Aitken, a sales evangelist at Sales Feed and a content creator & event speaker at Vidyard. They chat about the role of an evangelist, why evangelists understand customers better, and how to use TikTok for brand building.