Your personal brand is your golden ticket to building a successful career. And there are tremendous benefits to developing your own brand — from attracting new clients to generating new opportunities for your business.

But personal branding is not strictly reserved for entrepreneurs. On the contrary, everyone can and should have a personal brand.

In this episode of the Rep Your Brand podcast, our host Nick Bennett welcomes Erin Balsa, the founder of Erin Balsa Content Marketing and, as of this year, a full-time self-employed content marketer. They talk about the perks of having a strong personal brand, how to build relationships on social media, and why consistency is critical.