<p>Jason Wheeler and Roger Gattis discuss their thoughts with Andy McKenzie on farmer marketing strategies.</p>

Welcome to Relevant Risk from the Fryar Price Risk Management Center of Excellence — presenting conversations and analysis about risk and risk management for food and agriculture supply chain decision-makers — from farmers to consumers and everyone in-between. This podcast is a production of the Fryar Price Risk Management Center of Excellence in the Department of Agricultural Economics and Agribusiness within the University of Arkansas System. The Fryar Center conducts teaching activities through the Dale Bumpers College of Agricultural, Food and Life Sciences at the University of Arkansas in Fayetteville and research and extension activities through the University of Arkansas System Division of Agriculture. Visit fryar-risk-center.uada.edu for more information.