My old agency found a scrappy way of attracting new clients.

We scoured the newspapers (yes, actual newspapers) for current ads that local businesses were running.

We found the ads that were, well, less-than-good.

We redlined the heck out of ‘em searching of every detail that we could improve. Copy, design, photography, logo, tagline, call to action, everything.

Even though we experienced a bit of sadistic joy in finding fault, the criticism was always constructive.

We then mailed (yes, the post office kind) our red-lined handiwork to the owners of the businesses with a call to action to reach back to us for more insights. (

Check out this pod to hear how someone turned the tables on me using the same strategy!)

The results?

Half of the business owners responded to us. 50%. That’s pretty massive for cold outreach.

Those responses led to conversations, and we gained a couple of new clients.

Silk Plants Plus and Black Angus Steakhouse: two clients who didn’t know we existed before the cold outreach campaign.

Why were these business owners so responsive to this strategy?

We sparked curiosity.

We opened their eyes to a problem they didn’t know they had.

When these founders saw that we knew something they didn’t, they wanted more.

Intrigue your potential clients by shining a light on a problem they may not be aware of.

That will spark a conversation, and possibly a sale.

To learn how to build your brand in an environment built for scoring, visit us at Relaunch U at joinrelaunchu.com or, click the link to join my masterclass:  https://www.joinrelaunchu.com/masterclass-register