In this episode, I speak to James Bayhack, Director - Sub Saharan Africa at <a href="https://www.cm.com/" target="_blank">CM.com</a>, about the importance of personalisation for small to medium businesses in today's market, how the world has changed over the last three years with a lot of information overload and many businesses competing for customers and how this has driven small to medium businesses stand out and engage with customers in a more effective way. Read my work and connect with me here: <a href="https://twitter.com/yesthatbrendon">Brendon Petersen (@yesthatbrendon) / Twitter</a> <a href="https://post.news/yesthatbrendon">@yesthatbrendon's Profile / Post.</a> <a href="https://www.wantedonline.co.za/" target="_blank">Wanted (wantedonline.co.za)</a> <a href="https://reframed.co/" target="_blank">reframed</a> <a href="https://tribebusinessmagazine.co.za/">Welcome - Tribe Business Magazine</a> --- Send in a voice message: <a href="https://anchor.fm/techreframed/message" class="linkified" target="_blank">https://anchor.fm/techreframed/message</a> This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://techreframed.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">techreframed.substack.com</a>

Rentoza, SaaS and why subscription-based models make sense in South Africa

A deep dive into the technology that powers our lives.

Join us every week as we speak to the brands and companies that are using technology to change the world as we know it. techreframed.substack.com