Even though we have a better understanding of what’s healthy. And what’s not. Improving public health is still tremendously difficult. Because changing attitudes and behaviors is never easy. After all, how do you get people to first pay attention to accurate and relevant information, and then actually get them to do something about it? So in this episode, we’ll hear about how a local community is making a calculated and creative public health initiative to try and communicate the right message, to the right audience, at the right time.