JMP founder and managing director Joe Meredith is hosting Industry Insights, a series of podcasts where he chats with leading industry figures from sport, media and business. 

In the first episode he is joined by Saad Sarwar, the founder of Level99, a leading gaming and esports creative agency, for the first part of a two-part discussion. 

Among other subjects, they discuss the inexorable rise of esports; its roots in Asia and mainstream acceptance; the effects of the pandemic on esports and gaming; the role of Twitch; where television features in esports’ future; the evolution of games publishers’ thinking; the impact of gambling on the integrity of esports, and much more.

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