Sales Signals
Sales Signals
Cognism
The Problems of Generic Outreach (& More), with Taylor Bobak, Sales Development Leader @Faire
22 minutes Posted May 23, 2024 at 7:00 am.
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Show notes

This week, Frida sits down with Taylor Bobak, the Sales Development Leader at Faire. She discusses her take on the state of outbound outside of the tech space. There’s an emphasis on brands becoming immune to spray and pray cadences. She also touches on the rise of Instagram and in-person interactions, as effective methods of outbound.