<p><em>Tailor Your Job Postings to Attract the Best Candidates.Job descriptions that market company culture tend to be more successful than those listing skill requirements. Include specific performance expectations in your job posting. The best candidates prefer conciseness and transparency over flashiness and buzzwords</em></p>

Recruitment marketing refers to the strategies and tactics an organization uses to find, attract, engage and nurture talent before they apply for a job, also called the pre-applicant phase of talent acquisition.