A Taco Bell mash-up is not unexpected. From Doritos® Locos Tacos to Milk Bar, these collaborations have become a staple of the brand. However, the secret sauce that drives these mash-ups and Taco Bell as a brand is our team members. That’s why Taco Bell announced it is teaming up with Brooklyn-based artist Ricardo Gonzalez, aka “It’s a Living,” to introduce exclusive team member merch honoring the brand’s people-oriented culture.  

In this episode, Kelly and Ricardo will dive into Taco Bell's focus on its people and why the company prioritizes investing in partnerships and cultural currency that evoke a sense of pride among team members, who are truly the face of the brand.