Recipe for Greatness
Recipe for Greatness
Jay Greenwood
How Phizz is Leading the UK's Hydration, Vitamin and Electrolyte Boom | Dan Cray
32 minutes Posted Jul 18, 2025 at 5:00 am.
Introducing Dan Cray and Fizz
The Genesis of Fizz
Building the Team and First Sales
Growing Through Brand Partnerships
Transition to Retail Strategy
Leading the Hydration Category
Future Growth and New Markets
0:00
32:45
Download MP3
Show notes
Daniel Cray, an Australian entrepreneur and CEO of Phizz, pivoted from advertising to create a revolutionary three-in-one hydration, vitamin and electrolyte tablet that's now one of the UK's fastest-growing wellness brands. He shares his journey from bootstrapping with three friends to leading a category-defining company used by Premier League teams and travellers worldwide. • After discovering travellers lose up to six litres of water during flights, Dan identified hydration's broader impac...