Show notes
Valentijn van Santvoort, co-founder of Holie's cereal, shares how they've disrupted the traditional breakfast category by creating genuinely healthy, sugar-free alternatives that challenge industry giants through transparent, fearless marketing. • Background as a brand strategist for major agencies like Nike and IKEA before getting tired of selling average products with cool stories • Co-founded Wunderbrief, a digital nomad platform, before joining Holies in 2019 • Uncovered how 80% of super...

