Recipe for Greatness
Recipe for Greatness
Jay Greenwood
Disrupting the Cereal Industry: How Holie's are Building a Low-Sugar Revolution
32 minutes Posted Apr 25, 2025 at 5:00 am.
Introducing Valentine and Holies Cereal
From Advertising to Digital Nomadism
Birth of a Challenger Cereal Brand
Building a Sugar-Free Brand Identity
UK Expansion and Ocado Partnership
Lessons Learned and Future Growth
0:00
32:26
Download MP3
Show notes
Valentijn van Santvoort, co-founder of Holie's cereal, shares how they've disrupted the traditional breakfast category by creating genuinely healthy, sugar-free alternatives that challenge industry giants through transparent, fearless marketing. • Background as a brand strategist for major agencies like Nike and IKEA before getting tired of selling average products with cool stories • Co-founded Wunderbrief, a digital nomad platform, before joining Holies in 2019 • Uncovered how 80% of super...