Ever wondered how a finance guru can transform into a cheese industry innovator? Edward Hancock, the founder of The Cheese Geek, joins us to unravel his captivating journey from fund management to pioneering a unique cheese retailing experience. Discover how Edward's expertise in investor psychology and algorithm building became the secret sauce in creating a brand that emotionally connects with its customers, and get a peek into the neuroscience that drives our most delicious impulse purchas...