World of Darkness – a connected story universe including Vampire: The Masquerade, Werewolf: The Apocalypse, and more – is coming off its most successful year ever in 2023. Jason Carl, brand marketing manager for World of Darkness and storyteller for the “By Night” actual play series, joins Sam and Kaitlyn to dive deep into the universe, what makes it different from other transmedia brands, and why World of Darkness succeeds as a licensing partner. Timecodes: Follow Jason on social media @vampiresnvino, learn more about World of Darkness here, and check out the Darkness Emergent event page here. Follow the podcast on Twitter and YouTube @RealTimeStrats, and email us questions at [email protected]. Follow Kaitlyn and Sam on social media @KaitlynRedWing and @SamScotMosher respectively.