Real Time Strategy
Real Time Strategy
TriplePoint
How Apple Can Change VR and AR with Owlchemy Labs’ Rob Alvarez
1 hour 18 minutes Posted Jun 16, 2023 at 9:03 pm.
– Intro
– Rob’s Games Marketing Background
– Video Game Adaptations
– What Drove Rob to Working in VR
– Advancements in VR Technology
– Assassin's Creed Nexus
– Apple Vision Pro
– Owlchemy’s Hand Tracking Technology
– Apple Vision Pro’s Technology
– Spatial Computing
– Live Events and Entertainment in VR / AR
– Vision Pro’s Productivity Focus
– How Apple Can Legitimize VR
– Future of VR / AR Marketing
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1:18:54
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Show notes
Apple is entering the VR and AR race with the Apple Vision Pro, a mixed reality headset releasing early next year for $3,500. How will it change the VR and AR industry? Rob Alvarez, the marketing director at Owlchemy Labs (Job Simulator, Cosmonious High), joins us to answer that question, discuss the technology powering the headset, and explain why Apple making a headset is such a big deal. 
 
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Watch Owlchemy’s GDC hand tracking demo here, and follow Rob on Twitter @Robadubdub4U. Follow the podcast on Twitter and YouTube @RealTimeStrats, and email us questions at [email protected].