In this episode, we're discussing the elephant in the room. That's right, folks - we're talking about GA4! We'll cover the differences between Universal Analytics and GA4, and how you can work around them to effectively track your marketing and advertising efforts.

Cold and Warm Audience Targeting for Social Media Advertising

Real Talk, No Fluff is a small business marketing podcast where two seasoned digital marketers come together to share practical, realistic, and straight-forward advice with small business owners eager to understand the Whats, Whys, and Hows of establishing and growing their online presence through digital marketing.