Did you know your business's identity and its way of interaction can shape your customer base and affect your business's growth trajectory? My guest today is with Paul Starrett, the owner of White Heart Insight. Join us as we discuss team building, the relevance of consumer behavior in branding and marketing, and understanding the difference between advertising and brand identity. Listen as Paul shares his experience of building and promoting his business based in Augusta, Georgia, insights about small businesses and its dynamics, as well as the importance of human-centered communication and connection in business.
Guest Resources
https://www.linkedin.com/in/paul-sterett
https://www.youtube.com/user/WhiteHartInsight
https://www.instagram.com/whitehartinsight
https://www.facebook.com/WhiteHartInsight
As a service based professional, you want to be out there attracting more people to your business, making more money and helping more people. But how are you supposed to get out there when you're stuck inside the daily grind of your business already out of hours in the day and days in the week? Good news. The solution is not about doing more work. It's about combining the superpower of an authentic personal brand out in front of a scalable self managing business. Conquer Your Business
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