Gabriella Layne-Avery is a Content Strategist & Creative Director who helps brands build engaged online communities using the power of strategic storytelling on social media. Kickstarting her career as a contributing editor for fashion and lifestyle magazines, Gabriella brings a unique, editorial-style approach to storytelling on social media that she’s used to lead the content strategies of leading online communities including PR Girl Manifesto, Epic Fab Girl, and Black Bride Magazine. Known for coining the term ‘sustainable social media,’ her life’s purpose is to help visionary and creative business owners who want to change the world work smarter, not harder to create strategic content that sells their brand stories in style.  On this episode, we talked about:Biggest misconceptions around what social media can do for. Your businessRed flags in your business to look out for before hiring a social media managerMust have content you need to create to hand off to your social media managerHow reels changed the landscape and scope of work for social media managersNo negotiable skills in today’s social media landscapeDifferent types of on camera personalitiesThe number 1 thing you need to know before hiring a social media managerGabby’s journey to feeling confident on cameraUnexpected side effects of our photoshootReal results you can get when hiring a social media managerThings Gabby has learned about her self from managing other business owners’s social media presence.Mindset shifts you need to hire a social media managerLinks:Strut Social SocietyInstagram: https://www.instagram.com/struttosuccess/https://strutcommunications.com/__________________________Learn more about my 1:1 coaching program Aligned Presence. Click here to apply and book a complimentary 60-minute coaching session. https://www.selfportraitconfidence.com/alignedpresenceTag me on Instagram https://www.instagram.com/thelucias/