today on read receipt i’m talking with andrew benin, the co-founder & ceo of graza, a brooklyn-based dtc brand reimagining extra-virgin olive oil with a handsomely designed squeeze bottle. after helping to launch superstar brands such as magic spoon, andrew began to harvest the powers of olive oil after making the move to spain.

we explore not trying to be the most lux in the market, scraping together funding and side-stepping paid media.